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Chief Marketing Officer
Bruce Goldberg is the Chief Marketing Officer of ISE. In this role, he is responsible for brand management, business
development, research and corporate affairs, education and member relations.
Prior to joining ISE, Mr. Goldberg held numerous marketing and sales management
positions in companies ranging in size in from Fortune 100 companies to
start-ups.
From 1989 to 1996, Mr. Goldberg was with the Chicago Board Options Exchange (CBOE),
where he was vice president of retail marketing and sales. While serving in this
role, he developed the concept and marketing plan for LEAPS®, one of the most
successful products in the options industry. Mr. Goldberg was also responsible
for new product development and rollouts, establishing strategic direction for
the marketing department, developing communications and educational materials
and was a co-founder of the Options Industry Council. Mr. Goldberg has held senior
marketing positions for industry leaders Procter & Gamble, Frito-Lay and
Pizza Hut.
He has an MBA in Marketing-Finance from Cornell University and a BS in Psychology
from Union College. |
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