International Securities Exchange, Inc. - Biography of Bruce Goldberg


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Bruce Goldberg
Chief Marketing Officer

Bruce Goldberg is the Chief Marketing Officer of ISE. In this role, he is responsible for brand management, business development, research and corporate affairs, education and member relations. Prior to joining ISE, Mr. Goldberg held numerous marketing and sales management positions in companies ranging in size in from Fortune 100 companies to start-ups.

From 1989 to 1996, Mr. Goldberg was with the Chicago Board Options Exchange (CBOE), where he was vice president of retail marketing and sales. While serving in this role, he developed the concept and marketing plan for LEAPS®, one of the most successful products in the options industry. Mr. Goldberg was also responsible for new product development and rollouts, establishing strategic direction for the marketing department, developing communications and educational materials and was a co-founder of the Options Industry Council. Mr. Goldberg has held senior marketing positions for industry leaders Procter & Gamble, Frito-Lay and Pizza Hut.

He has an MBA in Marketing-Finance from Cornell University and a BS in Psychology from Union College.