Designed to capture the revolutionary spirit of the ISE as a superior trading marketplace, the campaign initiates a "call to arms" for traders to trade at the ISE. Print ads appear in major market daily newspapers and financial industry trade publications.

When ISE introduced index options in October of 2003, the event marked the first time indexes were traded fully-electronically�making trading more efficient than ever before.  ISE has extended the same efficiency and liquidity to the index marketplace that it brought to equity options trading.

In 2004, ISE’s advertising campaign received a Gold award for outdoor advertising in the Business-to-Business category at the Financial Communications Society (FCS) Portfolio Awards Show.  In 2003, the campaign won four FCS awards, including a Gold and Silver in the Business-to-Business print advertising category and a Gold in the Corporate Image advertising category.  At the 2003 Awards Show, ISE also received one of the highest awards, "Best in Show" in the Business-to-Business category.

In 2005, with plans to introduce both proprietary index products as well as licensed index products, ISE launched a new ad campaign designed to establish ourselves in the index market.

ISE also advertises on select industry websites. Below are two web banner ads that ran on appliederivatives.com.