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| Reduced Cost | Fast and Accurate Order Execution | State-of-the-Art Technology |

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ISE’s combination of electronic trading with auction market principles benefits retail investors and professionals. These advantages are:

Reduced Cost

     The ISE fee structure offers the most competitive pricing available for options transactions. This is a direct result of the extreme efficiencies inherent to this system. In addition to low exchange charges, there are no floor brokerage fees associated with transactions on ISE. While firms that employ their own floor brokers do not explicitly pay floor brokerage fees, the cost of memberships and supporting floor brokers and related staff on multiple, traditional exchanges can be substantial.

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